Someone weighing up a service
They read the service page, compared a little, then got pulled away before getting in touch. A second message reminds them what they were looking at and gives them a clear way to ask.
Retargeting
The first visit is not the final decision.
Plenty of people visit your site and then get busy. Retargeting through the AdRoll network lets you put another message in front of them later, while they browse elsewhere.
On your website
Looking at your service
Then gets busy and leaves without finishing.
Later, while browsing
Ad
Together
Still interested? Here are the details.
Sees your message again
Your ad appears on sites in the AdRoll network.
Retargeting budgets
This service’s own budgets
A retargeting audience is smaller because it has already been to your site, and this service has its own published budgets.
| Monthly package total | Advertising spend | Campaign management fee | Enquire |
|---|---|---|---|
| $500 /month | $310 | $190 | Request a campaign proposal |
| $750 /month | $538 | $212 | Request a campaign proposal |
| $1,000 /month | $715 | $285 | Request a campaign proposal |
The package total covers the advertising spend plus Together’s charges for running the campaign.
These are monthly budget examples. We prepare a tailored proposal to match the size of the opportunity and the campaign goals.
Applicable taxes are added to these amounts. Terms and conditions apply.
When it helps
Two familiar situations
A shopper comparing an offer
They looked at the product and put the decision off to compare. A later ad spelling out what makes your offer worth it keeps you among the options they are still weighing.
What we handle
The campaign, from setup to report
- Setting the campaign up on AdRoll and defining its audience
- Designing the ads in the network’s formats
- Writing the advertising copy
- Monitoring performance, with reports from the platform dashboard
Setting up tracking and analytics tools is a separate service, quoted on its own.
Approved institutional accounts can access credit arrangements that allow campaigns to run with settlement at month-end, under the agreed contract.
Common questions
Questions about retargeting
How is this different from reaching a new audience?
New-audience campaigns introduce you to people who have not heard of you. Retargeting speaks to people who already came to your site, so the message builds on an interest they already showed rather than starting from nothing.
Are the ad design and copy included?
Yes. We design the campaign’s ads in the network’s formats and write their copy, within the agreed scope of work.
Is tracking setup included?
No. Setting up Google Analytics 4, Google Tag Manager and Stape is a separate service, quoted on its own. We will tell you what the campaign needs before we start.
How much of the package is advertising spend?
Each package states it: USD 500 includes USD 310 of advertising spend and a USD 190 campaign management fee, USD 750 includes USD 538 and USD 212, and USD 1,000 includes USD 715 and USD 285. Applicable taxes are added.
Bring your visitors back to where they stopped
Tell us roughly how much traffic your site gets and which page matters most, and we will put the retargeting plan together.